2021 has been as strange a year as 2020 was but a good one at Dessus thanks to all of our customers, we’ve launched new kit, supported some of the biggest races in the UK, supported riders picked up some big wins and we made waves in some of the biggest media outlets in the cycling industry.
The start of the year followed the launch of the Aero.21 jersey, our flagship product, numerous riders not averse to change picked up new additions to their summer wardrobe even in the depths of winter, preparation is key. With the techincal side taken care of by us, we brought Charlotte Jarps on board to look after the aesthetics, coming up with the Yorkshire Dales contour motif that has made appearances on both our jerseys and T-shirts and will undoubtedly make more appearances in future.
February saw us feature on Road.cc, the first of four major outlets to pick up the Dessus story in 2021, following this we launched accessories for Spring, our Vienne arm & leg warmers pushing the limits of what clever fabrics and construction can do to keep you warm in the early season races.
As spring came around we chatted to The Spokesman over on the Time To Ride podcast about the story so far and what was in store for a Summer in which we supported two of the biggest races in the UK: Otley and Ilkley town centre criteriums, both part of the national circuit series. Jamie Ridehalgh took a win at Otley wearing the Dessus Aero.21 jersey and Fondista bib shorts.
In August we made a cameo in one of GCN’s feature length Quantum Leap films charting the development of aerodynamics from the original Lotus through to Team GB’s ground-breaking Tokyo 2020 bikes. We also featured on Australia’s CyclingTips.com being reviewed by former pro Ronan McLaughlin.
As Autumn came around we prepared for the upcoming winter season by launching our Ice Jacket and Vienne bib tights, Italian made winter wear cleverly designed with premium fabrics in all of the right places to keep you spinning in the colder months.
October was rounded off with supported rider Tom Bell taking the win at the National Hill Climb championships on the Peak District’s infamous WInnats Pass - Dessus’ first national champion (of many, hopefully).
November brought another feature in another major publication, this time Cycling Plus in their training zone, hailing the benefit of the marginal gains found in the Aero.21’s game-changing design.
December very nearly brought another national champion into the Dessus stable, Colorado’s Caleb Thompson got in touch with us to design and produce his champion’s kit from the previous campaign, he took countless wins in the run up to the nationals in Illinois but a change in conditions and a touch of illness meant that Thompson battled to a respectable third place – we’re proud nonetheless.
2022 is in our sights with big things in the works - new products, more events and more success for us, our supported riders and all of our customers. The Dessus team would like to wish everyone a happy new year, see you on the other side and keep your eyes peeled for updates on our 2022 plans!